Marketing Activities of Long Beach Seafood Restaurant Essay

Marketing Activities of Long Beach Seafood Restaurant - Essay Example This paper illustrates that the Long Beach seafood restaurant is believed to be quite well known for its exceptional offerings of different seafood to its customers. The restaurant is located on the East Coast Parkway and the other divisions of it are located in different places including Marina, East Coast Seafood Centre along with IMM Building in Singapore. The restaurant was founded in the year 1946 with its earliest division at Bedok Resthouse and delivered various seafood items to the various customer segments of Singapore including both domestic and international customers. The Long Beach restaurant is known to be quite popular for its unique offering of black pepper crabs in Singapore and is also renowned for its exceptional seafood offerings of Drunken Prawns along with various types of uncooked seafood. Moreover, the BBQ Golden Phoenix fish, Crispy Duck along with the signature dishes such as Golden Stripe Lobster were few of the most well-liked dishes of Long Beach during t he 1980s followed by House Speciality Prawn and other seafood items during the period of 1990s. The study intends to discuss the different information sources of analyzing the business environment of the food & beverage industry as well as situational analysis of Long Beach Restaurant to guide its strategic decision processes. Moreover, the paper will also include the 4Ps of the marketing mix and effective market segmentation initiatives for Long Beach in the competitive restaurant business. In addition, the brand management of major products along with the effective strategies of product lifecycle has also been considered in the study. Food chains or restaurants serving food and beverages to the customers entail certain strengths, weaknesses, opportunities, and threats. Furthermore, these factors would be analyzed with the help of a SWOT analysis. Strengths of a restaurant are supposed to be those factors through which they attract customers and satisfy their respective demands rel ated to food and beverages along with ensuring profit maximization. The foremost strength of the restaurant i.e. Long Beach is its kitchen which is usually managed by highly proficient chefs. Furthermore, the chefs also conduct brainstorming activities in order to innovate and introduce new dishes.

My Last Duchess Essay Example | Topics and Well Written Essays - 500 words

My Last Duchess - Essay Example The duke is commanding the silent auditor to sit down and to have a look at her painting. The duke is also very possessive about the painting and that is why he has hidden it behind a curtain so that no one can look at her except for himself. This way he wants to control who sees it and how it is seen. Although the protagonist speaks in a polite way and treats the count’s legate with respect, the addresses to his guest (â€Å"Will’t please [...]† 1.5; â€Å"We’ll meet [...]† 1.47; â€Å"Nay, We’ll go[...]† 1.53) sound rather like orders. The duke is even certain to look inside his guest’s mind... (Mannle 2) The duke is a jealous husband and he doesn’t approve the fact that his lady could have derived pleasure from any other thing or company of any other person but him. He doesn’t think very highly of her; according to him she was too easily pleased and was attentive to everyone: â€Å"She liked whateer / She looked on, and her looks went everywhere†. (23-24) The duke seems to characterize his last duchess by virtue of her painting. He believes that his social status should have been enough for her to be proud of and she didn’t have to be courteous with everybody. The duke is proud of his nine hundred years old family name and status and wonders how anything else other than this can become a source of pleasure for her. He thought it was beneath her social status to be friendly to the commoners. Most of all, he is displeased with her smiles that she bestowed on everyone. The smile of the last duchess is of significant importance as it is mentioned for a couple of times. Her smile is secret- the duke doesn’t exactly know the reason behind her smiles. However, he is keen to learn about it. He knows for sure that the smile he received was not special- it was a typical gesture of the last duchess to smile all the time for everyone. Her smile also becomes a cause of jealousy of her husband- and her